The Creative Behind Chic Vibe
Ever since I was a small kid, I liked observing people who use accessories. I think they are more than just a simple part of an outfit. People use accessories for different reasons, but the most important one has to do with personality. Accessories are personal and an expression of who you are.
People can express a great deal about themselves through the accessories they choose to wear. It is a way to show your vibe and for others to sense you. It is also a way you see the world and how you want the world to see you.
When I arrived in the US from Venezuela, I got many compliments for my accessories. That led me to research the accessories and jewelry market in South Florida. Even though I found out that it is a mature market, I also discovered a potential niche I could work with. I followed my instincts and trusted in my abilities to start this project that I named Chic Vibe. I also like to call it the Chic Vibe Lab because we carefully formulate each product proposal.
We have been participating in numerous trade shows and pop up markets all over South Florida. We have used these opportunities to perform a thorough study of people, analyzing in detail how they looked at themselves in the mirror while trying out Chic Vibe accessories and watching their body language during the sales process. Talking to customers to understand their personalities and what they are looking for style-wise. I was in my 10” x 10” tent with a pen and notebook, taking notes about reactions and comments about our products.
I am fascinated with the spirit that embodies American’s personality and found an amazing challenge in our formulations. We have come up with many formula variations, some examples are:
- It isn’t about finding a style
- Their character= their style
- Body language + pieces = highlight personality
- Break away ≠ uniformity and monotony
- = symbol rings + unique bracelets
Most of our customers, if not all of them, know very well every angle of their bodies and how to enhance them.Chic Vibe is the laboratory result of formulas and experiments, analyzed to understand you alongside with the world we live in. We are ensuing an offer that adds value due to its originality, freshness, authenticity, and performance on pro a sustainable planet. It is about people adorning their bodies and personality to feel more like themselves, break from monotony, and uncover their vibes.